Author Archives: Shilpa Sharma

Global branding means using standardized global advertising and global marketing strategies. It’s basically a method of designing standardized global advertising and global marketing strategies in order to develop a product or service that is recognized worldwide, regardless of the country, continent or region where it is marketed. Global brands are brands that are recognized throughout muchContinue reading “Global branding”

Global Advertising is defined by the Oxford University Press as “advertising on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” So basically global advertising is showing your product all over the world. It sounds a lot like international advertising or like theContinue reading “Global advertising”

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