Author Archives: Shilpa Sharma

Before the GATT A single page of text from 1941 is a powerful reminder that the desire for peace and security drove the creation of today’s global economic system. The global rules that underpin our multilateral economic system were a direct reaction to the Second World War and a desire for it to never beContinue reading “WTO & GATT”

microcomputer A microcomputer is a complete computer on a smaller scale and is generally a synonym for the more common term, personal computer or PC, a computer designed for an individual. History of microcomputers The term microcomputer dates back to the 1970s. The advent of the Intel 4004 microprocessor in 1971, and later the IntelContinue reading “Hardware classification microcomputer, mainframes, workstation, supercomputer”

GIS is a computer-based information system that performs the activities of capturing, storing, manipulating, analyzing and displaying both spatial and non-spatial data in order to solve complex research, planning and management problems. It is a system of hardware and software that performs the above-mentioned activities on the information about the areas of the earth. Purpose of the Global InformationContinue reading “Global Information system”

Most Used Tools in E-Commerce 1. Google AdWords Organic search is an effective method for traffic acquisition and sales promotion, but its conversion rates are not always high. Google AdWords is one tool that can help you promote your e-commerce site more efficiently and also boost sales. You can create and run ads using this tool in Google’s SearchContinue reading “E-commerce enabled export import :- a) tools , b) Advantage, c) Disadvantage.”

Desk Research – Methodology Desk Research is the research technique which is mainly acquired by sitting at a desk. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone chargesContinue reading “Methodology”

Market Research Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, theContinue reading “Market research consumer research industrial research”

State trading corporation STC is a premier international trading company that was set up in 1956. Presently, 90% of its equity is owned by the Government of India. STC was set up in 1956 primarily with a view to undertake trade with East European Countries. Mission Vision STC at a Glance NAME– The State TradingContinue reading “State trading corporation MMTC Limited PEC Limited MITCO”

Sales Promotion, Sales Management For Exporters, Export Sales Organization, Export Salesman Characteristics, Recruitment And Training, Routing Of Salesman, Foreign Language Skills, Sales Promotion Restriction. Sales Promotion Definition Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. This strategy is usually broughtContinue reading “Sales promotion”

Media Planning And Analysis, Tactical Considerations, Specific Media Information, Media Limitations, Legal And Tax Consideration, Language Limitations, Cultural Diversity, Production And Cost Limitations, International Control Of Advertising What is Media Planning? Media planning is more involved with formulating a strategy, evaluating its effectiveness, and adjusting, while buying is the execution of the strategy. As noted,Continue reading “Media planning”

Advertising agency “The work of a tailor is to collect the raw material, find matching threads, cut the cloth in desired shape, finally stitch the cloth and deliver it to the customer.” Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands itContinue reading “Advertising Agency, Selecting Advertising Agencies”